MoonFire Chronicles
Picture this: two speakers, same message, same industry. One is praised as a powerhouse leader, the other is dismissed as "too much."
The difference? Gender.
Women in the live virtual event space are expected to walk an impossible tightrope--authoritative but not intimidating, engaging but not “too much,” confident but not “arrogant.” Meanwhile, men delivering the same message are automatically seen as experts.
But here’s the truth: You don’t need to shrink yourself to fit into someone else’s idea of leadership. You don’t need to soften your edges or dim your light to be accepted.
And now, more than ever, the world needs powerful, visible, unapologetic women leading the conversation.
We are in a time where visibility equals opportunity. Industries are shifting, virtual spaces are expanding, and those who claim authority now will shape the future. If you hesitate--if you wait for permission--someone else with half your expertise and none of your lived experience will step in and take that space.
You’ve worked for this. You’ve earned your knowledge. You belong at the front of the room, commanding the stage--not waiting in the wings.
You need to own your stage--on your terms.
This guide is your playbook for using live virtual events to break past these barriers and claim your authority, without compromise.
Live virtual events aren’t just another marketing tool--they are your stage, your platform, and your opportunity to cement your authority. Whether you’re leading a summit, a workshop, or a high-ticket mastermind, how you show up determines how people perceive you.
And here’s the thing: people decide whether to trust you within seconds.
If you come in hesitant, apologetic, or unsure, they feel it. But if you step in owning the room (or screen, in this case), they will follow your lead. Authority is created in how you show up.
✅ Be the face of your event.
Don’t hide behind slides. Turn on your camera, let people see your expressions, and create an immediate connection. People trust faces, not faceless presentations.
✅ Start with authority.
Your first sentence should establish you as the expert. No warming up, no long intros.
Try something like:
🔥 “Here’s what I know for sure: If you’re not showing up as a leader in your industry, someone else will take your spot.”
🔥 “I help [audience] achieve [outcome], and today, I’m going to show you exactly how.”
✅ Command attention with your voice.
Slow down. Speak with intention. When you rush, you subconsciously undercut your own authority. Instead, own your pauses. They create emphasis and presence.
✅ Use body language to reinforce your authority.
Even on camera, people pick up on your energy. Sit or stand with strong posture, use expressive hand movements, and make direct eye contact with the camera--this makes your audience feel like you’re speaking straight to them.
✅ Cut the fluff--get to the value.
People’s attention spans are short. Get into the real value of your talk quickly. Ditch the long-winded intros and over-explaining. When you respect their time, they’ll respect your authority.
✅ End with impact.
Authority isn’t just about how you start--it’s also about how you close. Instead of ending with a weak, “So yeah, that’s about it,” wrap it up with power:
🚀 “Now that you have these strategies, the only thing left is to take action. Authority isn’t given, it’s claimed--so go claim yours.”
Every live event is an opportunity to own your space, make an impact, and position yourself as the go-to expert. So take the mic, take up space, and make sure they remember you.
Women are conditioned to be likeable rather than respected. We’re taught to soften our words, cushion our expertise, and keep the peace--even at the expense of our own authority.
And in virtual events, this shows up in subtle but damaging ways:
🔹 Over-explaining instead of owning the message.
🔹 Using disclaimers that downplay our expertise.
🔹 Softening direct statements so we don’t seem “too much.”
But here’s the truth: Authority isn’t built on being liked. It’s built on being respected. And the most respected leaders? They don’t ask for permission to take up space. They own it.
✅ Drop the disclaimers--completely.
🚫 No more: “I’m not an expert, but…”
🚫 No more: “This is just my opinion, but…”
🚫 No more: “I think this might be helpful…”
You ARE the expert. Own it. Instead, say:
✔️ “Here’s the best strategy for [problem]--let’s dive in.”
✔️ “This works, and here’s why.”
✔️ “Here’s the data, here’s the experience, here’s the proof.”
Your expertise speaks for itself. Let it.
✅ Be direct--because confidence inspires confidence.
The way you phrase things matters. Instead of hedging your words:
🚫 “I think this might help some people…”
🚫 “Maybe try this and see if it works…”
🚫 “You could do this, but it depends…”
Say it with certainty:
✔️ “This WILL help you get results.”
✔️ “Here’s what works--go implement it.”
✔️ “This is the strategy that will change the game for you.”
✅ Stop chasing universal approval.
Not everyone is going to agree with you. And that’s a good thing--because if you’re not polarizing someone, you’re probably not saying anything bold enough to make an impact.
🔥 Strong leadership isn’t about being agreeable--it’s about standing firm in what you know.
🚀 Instead of worrying, “Will they like me?” ask yourself, “Will they respect me?”
When you stop softening your expertise for approval, you start showing up as the leader you’re meant to be.
The likeability trap is designed to keep women small. Reject it. Your authority is not up for negotiation. Your voice is meant to be heard.
So go claim your space, drop the apologies, and own your expertise like the powerhouse you are. 🔥
Your event format doesn’t just shape the experience--it shapes how you are perceived. Women often default to more collaborative, conversational styles to feel more comfortable. And while engagement is great, it can sometimes backfire, subtly positioning you as a facilitator instead of a leader.
Here’s the hard truth: If you constantly position yourself as the one asking the questions, instead of the one delivering the answers, your authority gets diluted.
Yes, panels, roundtables, and interviews have value, but they shouldn’t be the only format you lean on. If you want to be seen as a go-to expert, own the mic.
✅ Host solo sessions--own your stage.
Panels and interviews have their place, but nothing cements your authority like leading your own masterclass, keynote, or training.
💡 Action step: If you typically host panels, switch things up. Add at least one solo, high-impact session where YOU are the focal point of expertise.
✅ Use case studies and data--bring the receipts.
You don’t need to “convince” people of your expertise--you need to show them. Case studies, testimonials, and data-driven insights make your message undeniable.
🔥 Instead of this:
❌ “I believe this strategy works.”
🔥 Say this:
✅ “This strategy has helped [X clients] achieve [specific result], and here’s how.”
💡 Action step: Have at least one compelling proof point for every key takeaway in your talk.
✅ Set the tone immediately with a positioning statement.
How you introduce yourself matters. If you downplay your authority in the first minute, you spend the rest of your event trying to regain it.
🔥 Instead of this:
❌ “I’m really excited to be here today, and hopefully, I can share something helpful.”
🔥 Say this instead:
✅ “I help [audience] achieve [outcome], and today, I’m going to show you exactly how.”
💡 Action step: Before your next live event, script a powerful opening line that immediately establishes your credibility.
✅ Control the energy--don’t let the audience dictate your authority.
Women tend to get interrupted more in live events. Attendees may challenge your expertise or take the conversation off course. The way you handle that moment shapes how the rest of the audience perceives you.
🔥 How to maintain control:
✔️ If someone derails the topic: “That’s an interesting point, but let’s stay focused on the key takeaway here.”
✔️ If someone challenges your expertise: “I’ve worked with [X] businesses/leaders who’ve implemented this with success. Here’s why it works.”
✔️ If the conversation drifts: “Let’s bring it back to what really matters--how YOU can apply this today.”
💡 Action step: Before your next event, prepare a few redirecting phrases so you can confidently steer the conversation when needed.
The format of your event is just as important as the content itself. Every choice--solo sessions, case studies, strong openings, and audience management--reinforces how people see you.
So don’t just plan an event. Design an authority-building experience.
🚀 Own the mic. Take up space. Let them see you lead.
Let’s be real--women face a different experience during live Q&As. We’re interrupted more, challenged more, and yes, we’ve all been mansplained to about our own expertise.
The way you handle questions in a live event directly impacts your authority. If you let interruptions, skepticism, or derailing comments throw you off, your credibility takes a hit. But if you stay calm, direct, and in control, you reinforce your leadership in real time.
Q&A isn’t just a closing segment--it’s an opportunity to own the room.
✅ Stay in control--redirect with authority.
Some people don’t ask questions to get answers--they ask to challenge you, test you, or shift the focus.
🔥 How to handle it:
✔️ If someone tries to take over the conversation:
👉 “That’s an interesting perspective, but let’s bring it back to [your key point].”
👉 “I see where you’re going with that, but let’s stay on track--here’s what really matters…”
💡 Pro Tip: Lower your voice slightly when redirecting--it signals control.
✅ Reframe challenges as opportunities.
Sometimes questions come off as skepticism: “But does this really work?” or “I’ve heard other experts say the opposite…”
Instead of getting defensive, flip the script:
🔥 “Great question! Here’s why this strategy is effective…”
🔥 “I’ve tested this across [X] businesses, and here’s what the data tells us…”
By treating challenges as an opportunity to reinforce your expertise, you turn doubters into believers.
💡 Pro Tip: If someone keeps pushing back, stay steady, not defensive. Let them argue, not you. The audience will see who’s in control.
✅ Shut down interruptions--gracefully, but firmly.
Ever been talked over mid-sentence? We all have. The key is to pause, reclaim the floor, and keep speaking.
🔥 How to handle it:
✔️ If someone talks over you: Stop speaking, hold eye contact (or the camera), and resume when they stop.
✔️ If they don’t stop: “Let me finish this thought, and then I’d love to hear yours.”
💡 Pro Tip: Your body language matters here. Keep a steady posture, don’t fidget, and use a slight hand gesture when reclaiming the floor.
✅ Control the energy--wrap up with confidence.
Weak Q&A endings can undo an entire event’s worth of authority-building. Don’t trail off--close with power.
🔥 How to end Q&A like a leader:
✔️ “Those were great questions--now, here’s what I want you to take away from this.”
✔️ “This conversation has been powerful, and I know this strategy will create results for you. Let’s take action.”
💡 Pro Tip: Never end on a “challenging” question. If the last Q is skeptical or negative, add one more of your own:
👉 “Before we wrap, let me leave you with this--[insert strong final point].”
Your voice deserves to be heard--without interruption, without hesitation, without apology. The way you handle Q&A isn’t just about answering questions--it’s about holding your space and commanding respect.
🚀 Own the floor. Reclaim the mic. They’ll remember the way you lead.
Authority isn’t just about what you say--it’s about how often you’re seen saying it. The more you show up, speak up, and stand out, the less anyone can question your leadership.
Let’s be real: There’s no shortage of self-proclaimed “experts” online, many of whom have half your knowledge and none of your experience--but they’re out there, confidently claiming space. So why not you?
Visibility isn’t vanity. It’s credibility. And in a digital-first world, the leaders who show up consistently are the ones who own the conversation.
✅ Repurpose your event content--don’t let it disappear.
Your live event doesn’t end when the session closes. Every time you go live, you’re creating high-value content that can continue working for you long after the event is over.
💡 Action steps:
✔️ Clip key moments and post them on LinkedIn, Instagram, YouTube, and TikTok.
✔️ Turn your talk into multiple content pieces--blog posts, email newsletters, podcast topics, and tweet threads.
✔️ Create an evergreen version of your presentation and offer it as a lead magnet or replay.
🔥 Your event is an asset--use it.
✅ Leverage strategic collaborations--choose partners who amplify, not overshadow.
Not all collaborations are created equal. Align with people who amplify your voice, not diminish it.
💡 Action steps:
✔️ Speak at events hosted by people who respect and uplift your expertise.
✔️ Cross-promote with leaders who share your values and audience.
✔️ Avoid “collaborations” where you’re just there to support someone else’s authority--make sure it’s a two-way street.
🚀 Visibility is amplified when you’re in the right rooms. Choose them wisely.
✅ Make your call to action (CTA) crystal clear.
If you don’t tell your audience what to do next, they won’t take action. Your CTA should be direct, bold, and impossible to miss.
🔥 Instead of this:
❌ “If you liked this, maybe check out my website.”
🔥 Say this instead:
✅ “Ready to go deeper? Book a strategy session with me today.”
✅ “Want more content like this? Follow me on [platform] and join my community.”
✅ “If this resonated with you, it’s time to take action--here’s how.”
💡 Action step: At the end of every live event, practice delivering your CTA with confidence--no hesitation, no awkwardness.
Your authority isn’t just built in one event--it’s built in how often and how boldly you show up.
Keep showing up. Keep speaking. Keep leading. Because the more people see you owning your space, the less permission you’ll need to claim it.
🚀 Visibility isn’t just power--it’s leverage. Use it.
The double standard exists, but it doesn’t define you. You don’t need to tone it down, play small, or wait for permission to lead.
Authority isn’t given--it’s claimed. And the women who step up, take the mic, and own their space aren’t just breaking through barriers--they’re rewriting the rules.
This isn’t about waiting to be invited to someone else’s platform. It’s about creating your own.
It’s about showing up again and again--unfiltered, unshaken, and undeniable.
✨ So, let them see you. Let them hear you. Let them know exactly who you are. ✨
Your stage is waiting. Your voice is powerful. And the more you claim it, the less anyone can question it.
🚀 Now go own it.
If this resonated with you, let’s keep the conversation going. Follow me on LinkedIn for more insights on leadership, entrepreneurship, and owning your presence in the virtual space.