What to Do After Your Live Event: The Follow-Up Flow That Actually Converts

What to Do After Your Live Event: 

The Follow-Up Flow That Actually Converts

You nailed your live event. The chat was buzzing. Someone cried (in a good way). You delivered, showed up, and held space like a pro.

Then... crickets.

You took a well-earned nap. Opened your inbox. Got overwhelmed. Told yourself you’d follow up tomorrow.

Except tomorrow came and went.

Now it’s a week later, and you’re wondering if it’s too late.

Here’s the truth: the event isn’t over when the Zoom call ends.

That’s just act one.

What comes next? That’s where trust deepens, clients convert, and momentum becomes movement.

Let’s walk through a follow-up flow that’s ADHD-friendly, sustainable, and (best of all) actually works.

Why Most People Drop the Ball After the Event

Because you’re tired.

Your dopamine spiked during the event, and now you’re in the crash.

Executive function tanks.

The idea of writing a follow-up email feels like climbing Everest.

But here’s the thing: right after your event is when your audience is warmest. They just experienced your magic. They felt the value.

Waiting too long lets that energy fizzle. And once it does, you’re back to trying to reconnect from cold.

Let’s not waste that glow.

The 4-Part Follow-Up Flow

(hint: you can put this flow on auto-pilot!)

1. The Recap Email (within 24–48 hours)

This email is friendly, focused, and reminds them why the event mattered.

• Thank them for showing up (or signing up)
  
  

• Highlight 2–3 key takeaways
  
  

• Share the replay link if available
  
  

• Include a soft CTA: book a call, grab a freebie, check out your offer
  

Example subject line: "Replay + Your Quick Event Recap"

2. The Offer Reminder (2–3 days later)

Let them know how they can go deeper with you.

• Reinforce the outcome your offer supports
  
  

• Include a quick testimonial or success stat
  
  

• Share the next step: "Book your call," "Join the program," "Apply now"
  

Keep it short. Clear. Confidence-forward.

3. The "In Case You Missed It" Email (for no-shows or low openers)

Send this to people who didn’t open your previous emails or didn’t attend.

• Remind them what the event was about
  
  

• Let them know they can still catch the replay
  
  

• Re-engage them gently, no guilt
  

Example subject line: "Miss the event? Here's the replay + key takeaway"

4. The Personal Touch (optional but powerful)

If someone was really engaged - they asked great questions, participated in the chat, or DM'd you after - follow up individually.

• Send a voice note
  
  

• Reply to their comment
  
  

• Ask how they felt about the event or what they’re working on now
  
  

You’d be surprised how often this turns into a booking or long-term relationship.

Soapbox Moment:

It’s Not Pushy - It’s Being of Service

I get it. You don’t want to be "that person." You’re not here to pressure anyone.

But guess what?

• Your audience signed up because they wanted help.

• Your offer exists because you care.

• Your follow-up is not salesy - it's supportive.

You are allowed to remind people you exist.

You are allowed to invite them deeper.

You are allowed to close the loop with confidence.

This is not manipulation. It’s leadership.

ADHD-Friendly Follow-Up Tips

• Use a template:

• Create one follow-up email you can duplicate and personalize
  
  

• Schedule in advance:

• Draft your emails before the event when your brain is in go-mode
  
  

• Voice dictate your copy:

• Use tools like Voice Memos, or even ChatGPT to get the words flowing
  
  

• Make your CTA visual:

• Use bold, buttons, or short links to reduce decision fatigue
  
  

• Don’t aim for perfect:

• Just send something. Done is better than ghosted.
  

Your Post-Event Checklist

Want to keep it tight and stress-free? Here’s your repeatable checklist:

• Send recap email (with replay + CTA)
  
  

• Send offer email (bonus: include testimonial)
  
  

• Segment your no-show list
  
  

• Send ICYMI email
  
  

• DM or voice note to hot leads
  
  

• Update spreadsheet or CRM
  
  

• Reward yourself (cookie, walk, nap, dance break)
  

Final Thoughts:

The Fortune Is In the Follow-Up

If you want your events to convert, you have to close the loop.

But it doesn’t need to be pushy. It doesn’t need to be exhausting.

It just needs to be intentional.

When you build a follow-up flow that aligns with your values and energy? That’s when your virtual event starts turning into a real business.

Want more ADHD-friendly, repeatable strategies for hosting profitable events without the burnout?

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